Artificial: "made or produced by human beings rather than occurring naturally, especially as a copy of something natural." (Google dictionary)
During my time at The Artifical, as a company practice, I created my own logo, which is a combination of my minimalistic style together with what which the agency represents.
Something 'artificial' used to mean a work of art, something beautifully crafted. This is the meaning that The Artificial strives to bring back.
Result reached through iterations of: research, sketching, designing & getting feedback.
|Date:||3 Feb 2017|
The most difficult aspect in creating this logo was finding the right amount of legibility. It was a process of finding a balance between the minimal aspect that represented me, in combination with the complexity of innards of technology.